Building a "Corporate Currency" for Business Success
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- In the new normal, it will no longer be business as usual; potential employees and clients are looking out for one thing that sets an organization apart and gives it a competitive advantage, what's now dubbed the "corporate currency"
- Corporate currency defines the culture of the workplace, the motivations, corporate vision and goals, and what truly matters to an organization. Today's stakeholders want to be associzted with organizations that have a strong sense of purpose and are driven by a contribution to societal wellness
- This corporate culture determines the level of inclusion and diversity within the workforce, the customer experience, and the organization's brand
- These factors working in sync are integral for any organization looking to achieve sustainable success
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