Cheryl Cooper Perez


Benefit Innovations Group (BIG)

President & Managing Partner – Benefit Innovations Group LLC (BIG)

Cheryl Perez comes to B.I.G. with over 13 years experience in Employee Benefits consulting. Having worked for years in the Sales Divisions for both the largest Health Insurance and Voluntary Benefits providers in the US, she specializes in Group Major Medical and Voluntary Benefits plan options. For the last 9 years, Cheryl has led a team of over 50 Benefits Consultants and Sales Executives, focusing their efforts on providing cost effective benefit solutions and services to clients ranging in size from 3 employees to over 5000 employees. Recently, she began focusing on the complexities involved in delivering these products and services under the new Healthcare Reform Laws. Cheryl is a certified Healthcare Reform Specialist and received both her Bachelors Degree in Business and Communications as well as her Master’s Degree in International Affairs and Business from Ohio University. Cheryl is a trained and award winning public speaker who enjoys inspiring people to set their goals high and develop a plan of action to achieve their dreams.

Speaker Questionnaire
What is the biggest thing you learned in 2020?

What do you feel are the two most important benefits or areas that need to be a top priority in 2021?

Can you share a story on an area of your healthcare program or employee benefits where you were able to create significant savings or stop costs from rising?

If you could automatically receive a 10-20% reduction in costs in three areas/programs, what would your dream list be?

What is the most innovative program you will focus on in 2021 and/or 2022?

How are you re-imagining corporate culture & well-being?

What virtual care solutions did you roll out during the pandemic? How valuable were they and why?

If you look at our 3 Moonshots - Costs, Culture, and Care; In one sentence, tell us what would be something positive for us to take from 2020 and bring into this new year?

1 Conference. 3 Moonshots.


Moonshot #1​

Reduce employer healthcare and benefits costs by 25% by 2025.​



Moonshot #2​

Reimagine engagement and well-being.



Moonshot #3

Provide 40% of healthcare services virtually and through technology by 2025.​


No Admission Fee!

Participate from your office with a mask...or home without one!

Join us for the 13th HEALTHCARE ЯEVOLUTION®