*Please note that mugs are limited, so start referring ASAP! All 5 colleagues must register for the conference. Cartoons and mugs will be sent to qualifying attendees after the conference.

Nada Fayyad


Besure Medical & Health Performance Services Division

Nada Fayyad is the CEO of BeSure Medical & Health Performance Services Division. Extremely passionate about healthcare, Nada has been involved in the sector in various capacities and roles over the last decade. In her current role as CEO, Nada has been one of the driving forces behind BeSure’s strategic and operational success and spearheading commercial tie-ups and partnerships with healthcare providers, payers as well as corporate clients. Nada has also been instrumental in driving the inbound and outbound medical tourism mandate of the company’s stakeholders.

Prior to taking up the present portfolio, Nada handled the mandate of Chief Commercial Officer at Lifeline Healthcare, playing a pivotal role in the group’s geographical expansion as well as services. In this role, Nada’s strategic contribution included building and leading teams across various hospitals and clinics as part of the expansion plans and growing the businesses across various branches.

Earlier in her career, Nada held a number of senior underwriting and management positions, having led the Medical Underwriting function for a top UAE-based insurance brokerage firm for over seven years. As part of her profile, Nada was directly involved with the entire spectrum of operations and risk management, from the insurer to the employer to the end-user.

Nada has adept knowledge in the medical underwriting domain, having handled the management, support, guidance and consultation to medical underwriters and project management team across different stakeholders, be it the patients, insurers or providers, which not only enriched her knowledge and understanding of the industry but also equipped her with relevant skills to handle complex challenges.

A holder of a bachelors in communications arts from Lebanese American University, Nada is a Lebanese national and has completed her post-graduation in marketing and organizational behavior from the University of Cambridge. Nada is also a noted speaker at leading insurance and healthcare conferences in the UAE, and has taken centre stage as a speaker at Global Women in Leadership Summit in Washington, 9thWorld Medical Tourism & Global Healthcare Congress in Washington and other leading world forums and summits.

Speaker Questionnaire
What is the biggest thing you learned in 2020?

What do you feel are the two most important benefits or areas that need to be a top priority in 2021?

Can you share a story on an area of your healthcare program or employee benefits where you were able to create significant savings or stop costs from rising?

If you could automatically receive a 10-20% reduction in costs in three areas/programs, what would your dream list be?

What is the most innovative program you will focus on in 2021 and/or 2022?

How are you re-imagining corporate culture & well-being?

What virtual care solutions did you roll out during the pandemic? How valuable were they and why?

If you look at our 3 Moonshots - Costs, Culture, and Care; In one sentence, tell us what would be something positive for us to take from 2020 and bring into this new year?

What are your top priorities for employee health and well-being in 2022?

What are the most innovative programs that you will focus on in 2022 and 2023?

Looking at our three moonshots surrounding costs, culture, and care, which do you align with the most? What are you doing in this area?

If you could automatically receive a 25% reduction in costs in three areas/programs, what would your dream list be?

Is there an area where you were able to either create savings or stop costs from rising?

Are you doing anything to reimagine corporate culture and wellbeing?

If there were two physical solutions that could be turned into virtual or remote care instead, what would those be?

If you look at our 3 Moonshots - Costs, Culture, and Care; In one sentence, tell us what would be something positive for us to take from 2020 and bring into this new year?

Sessions Speaking

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1 Conference. 3 Moonshots.

Remember the mission to reach the moon? In 1962, President JFK set forth a vision. He initiated a movement that outlived him! Even in his death, the mission was accomplished seven years after his famous speech. Now we’re on a five-year mission, and it's not about us. This is a mission for you – the individual, the stakeholder, the employer healthcare and benefits professional. Join the mission to reduce costs, reimagine culture, and reinvent care.


Moonshot #1​

Reduce employer healthcare and benefits costs by 25% by 2025.​



Moonshot #2​

Reimagine engagement and well-being.



Moonshot #3

Provide 40% of healthcare services virtually and through technology by 2025.​


No Admission Fee!

Participate from your office with a mask...or home without one!

Join us for the 13th HEALTHCARE ЯEVOLUTION®