*Please note that mugs are limited, so start referring ASAP! All 5 colleagues must register for the conference. Cartoons and mugs will be sent to qualifying attendees after the conference.

Florence Spyrow

President & CEO

Northern Arizona Healthcare

Florence L. Spyrow, MSN, MPA/MHA, JD, FACHE, was named NAH president and CEO in Oct. 2018 after serving as interim president and CEO for six months. She joined Northern Arizona Healthcare as Chief Administrative Officer of Flagstaff Medical Center in 2015. Prior to joining NAH, Florence served as Interim Chief Executive Officer at Healthtech Management Services in Geneseo, Ill., where she directed and coordinated hospital activities and employed physician practices at Hammond-Henry Hospital. Previously, Florence served as Senior Vice President of Operations for Genesis Health System, a top-100 health system spanning 10 counties in Iowa and Illinois and including five hospitals, three nursing homes, and a 180-member physician group. Before that, she served as Vice President of Hospital Operations for Trinity Regional Health System in Rock Island, Ill., which includes three hospitals and a College of Nursing & Health Sciences. A visionary, value-based leader, Florence has transformed organizational cultures to achieve and sustain exceptional, cost-effective results. Florence earned a bachelor’s in nursing from San Jose State University in San Jose, Calif.; a master’s of public administration/health administration from Portland State University in Portland, Ore.; a master’s in nursing from Oregon Health Sciences University in Portland, Ore.; and a Juris Doctorate from the University of Iowa in Iowa City. She is licensed to practice law in Illinois. She is also a Fellow of the American College of Healthcare Executives.

Speaker Questionnaire
What is the biggest thing you learned in 2020?

What do you feel are the two most important benefits or areas that need to be a top priority in 2021?

Can you share a story on an area of your healthcare program or employee benefits where you were able to create significant savings or stop costs from rising?

If you could automatically receive a 10-20% reduction in costs in three areas/programs, what would your dream list be?

What is the most innovative program you will focus on in 2021 and/or 2022?

How are you re-imagining corporate culture & well-being?

What virtual care solutions did you roll out during the pandemic? How valuable were they and why?

If you look at our 3 Moonshots - Costs, Culture, and Care; In one sentence, tell us what would be something positive for us to take from 2020 and bring into this new year?

What are your top priorities for employee health and well-being in 2022?

My top priorities are employee safety, we ranked in the top 25% of healthcare systems this past year, but there is much more to do. Employees must be kept safe from physical injury, exposure to infection diseases and be psychologically safe at work. Additionally, we need to help our employees deal with the multiple stresses that they have experienced during the pandemic. We are looking particularly at improving the work-life balance of our employees.

What are the most innovative programs that you will focus on in 2022 and 2023?

Unsure if you can call these innovative, but flexibility in staffing schedules, new staffing programs (7 on/7 off), collaborations with health science programs/full funding for education,) building a Leadership Academy for administrative and physician leaders and developing a Health & Wellness Village (new campus) for our communities and colleagues.

Looking at our three moonshots surrounding costs, culture, and care, which do you align with the most? What are you doing in this area?

Culture is my passion because it will drive quality care, create an amazing experience for our colleagues and patients, and create a sustainable healthcare system well into the future. Our culture is defined by "Every physician & colleague loves their work and lives our values, embodied by it "begins with me"". We have to create a culture where healthcare workers can again connect with what they went into their professions to do, to take great care of patients and their families.

If you could automatically receive a 25% reduction in costs in three areas/programs, what would your dream list be?

Labor, supplies and IT. These are our biggest spends, but will take changes in processes, models of care and reimagining partnerships to make a reality.

Is there an area where you were able to either create savings or stop costs from rising?

I think standardization of care has to move to the forefront of our efforts. Standardization helps improve quality, decrease costs and make it easy for our providers at all levels to do the right thing every time. Associated with this is hardwiring process improvement efforts to decrease waste and improve outcomes like length of stay will be very important. We must also look at how we deliver care. The traditional models, both in the inpatient and outpatient settings will likely not be sustainable in the coming years.

Are you doing anything to reimagine corporate culture and wellbeing?

Examples of how we reimaging corporate culture and wellbeing: • Our Lifepath wellness program allows the employee to choose and individualize what’s important to them rather than the traditional company approach that tells everyone to lose weight and stop smoking. We want to partner with our employees not dictate their health and wellbeing. • Bi-weekly, live, all-colleague forums to increase transparency. • Bereavement Boxes to reinforce respect and care for the whole person (not just the employee). • Leadership Academy • Partnership with UMR, NAH Medical Group, Pop Health, and Pathfinder building an effective campaign around getting your annual physical. • Mindful Minutes campaign that resulted in greater self-care and financial contributions to 4 non-profits in the community. • 3 Health Stations installed at our hospitals so people can monitor their own blood pressure, weight and BMI. Driving our culture throughout the organization has become a corporate priority. Thinking about work-life balance, versus just work, is a new perspective.

If there were two physical solutions that could be turned into virtual or remote care instead, what would those be?

Hospital at Home (HaH)- NAH is exploring a future HaH program. In such a program, patients would receive acute/hospital-level care from a team of doctors, nurse practitioners, nurses, and other professionals in their own homes and at alternative care sites, such as a hospital hotel for patients that lack clean, safe living scenarios. HaH programs provide access to 24/7 on-call service to respond to any urgent or immediate needs. Daily visits, or more often if needed, from a doctor or nurse practitioner, either in-person or by virtual visit. Mobile lab services, IV medications, and other equipment or therapy brought directly to the home—to include electrocardiograms, echocardiograms, x-rays, respiratory therapy, oxygen therapy, intravenous fluids, intravenous antibiotics, and pharmacy services. Daily visits from home care nurses to check vital signs and administer medications, including infusions. Social work oversight to coordinate care and develop follow-up plans as needed. As we conceptualize the future of inpatient care while preparing to build a new health and wellness village, NAH is visioning a Virtual Care (Command) Center (VCC) a state-of-the-art virtual hospital that will deliver medical services to communities, patients and long-term care residents across the northern half of the state of Arizona. Included in a future VCC, would be eICU and virtual hospitalist capabilities—serving as a single-hub, staffed with doctors and nurses that monitor patients' vital signs and provide a second set of eyes to bedside caregivers in ICUs across the system. A team of doctors dedicated to seeing patients within our hospitals 24/7 through virtual care technology. Doctors and Advanced Care Practitioners (APPs) will have the ability to efficiently monitor patients and order needed tests or read results to deliver quicker care to the patient.

If you look at our 3 Moonshots - Costs, Culture, and Care; In one sentence, tell us what would be something positive for us to take from 2020 and bring into this new year?

Sessions Speaking

The Future of Healthcare and Well-Being

April 27, 2022
3:00 pm
3:50 pm

Listen to top leaders in healthcare discuss the future of healthcare and well-being. In this session, they’ll share how their organizations are focusing on what matters most and will have the greatest impact in the future. Understand how they have adapted and what programs and changes they havinvested in for the future.

View session details


1 Conference. 3 Moonshots.

Remember the mission to reach the moon? In 1962, President JFK set forth a vision. He initiated a movement that outlived him! Even in his death, the mission was accomplished seven years after his famous speech. Now we’re on a five-year mission, and it's not about us. This is a mission for you – the individual, the stakeholder, the employer healthcare and benefits professional. Join the mission to reduce costs, reimagine culture, and reinvent care.


Moonshot #1​

Reduce employer healthcare and benefits costs by 25% by 2025.​



Moonshot #2​

Reimagine engagement and well-being.



Moonshot #3

Provide 40% of healthcare services virtually and through technology by 2025.​


No Admission Fee!

Participate from your office with a mask...or home without one!

Join us for the 13th HEALTHCARE ЯEVOLUTION®