Jack Norton, MBA

Director, Health Plan

Blue Lake Rancheria

Jack Norton is the Human Resources Manager for the Blue Lake Casino & Hotel and the Health Benefits Director for the Blue Lake Rancheria Health Plan. The self-insured Blue Lake Rancheria Health Plan began in August 2003. Mr. Norton is directly involved in plan design, benefit utilization, wellness programs and incentives, personal health records, and cost containment, including medical & dental travel. The medical travel option is continuing to evolve and has been an available option to plan members since January 2008.
He received his undergraduate degree in Business Administration with a concentration in Management and minor in Economics from San Jose State University before earning his MBA from Humboldt State University. He also received a PHR designation from the Society of Human Resources Management. While in college he earned All-American honors in the sport of wrestling and continues to coach and referee the sport today.

At last year’s congress, Jack was able to network with hospitals from around the world. In fact, partnered with a facility from France so that an employee could fly from California to receive treatment, saving the company roughly 35% of the costs it would have taken domestically.

Speaker Questionnaire

What are your top priorities for employee health and well-being in 2022?

What are the most innovative programs that you will focus on in 2022 and 2023?

Looking at our three moonshots surrounding costs, culture, and care, which do you align with the most? What are you doing in this area?

If you could automatically receive a 25% reduction in costs in three areas/programs, what would your dream list be?

Is there an area where you were able to either create savings or stop costs from rising?

Are you doing anything to reimagine corporate culture and wellbeing?

If there were two physical solutions that could be turned into virtual or remote care instead, what would those be?

If you look at our 3 Moonshots - Costs, Culture, and Care; In one sentence, tell us what would be something positive for us to take from 2020 and bring into this new year?

Sessions Speaking

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1 Conference. 3 Moonshots.

Remember the mission to reach the moon? In 1962, President JFK set forth a vision. He initiated a movement that outlived him! Even in his death, the mission was accomplished seven years after his famous speech. Now we’re on a five-year mission, and it's not about us. This is a mission for you – the individual, the stakeholder, the employer healthcare and benefits professional. Join the mission to reduce costs, reimagine culture, and reinvent care.