Lorna Borenstein

CEO & Founder

Grokker, Inc.

Lorna Borenstein is an internet veteran who began her career launching eBay Canada out of her guestroom with a newborn in her arms. After 15 years in high-profile roles at eBay, Inc. (EBAY), Yahoo! (YHOO), and Move, Inc., Lorna made the radical choice to leave it all behind to spend time with her family. Deciding to not let her career define her challenged long-held beliefs and started a journey of self discovery. Little did she expect that an idea sparked while traveling would bring her out of retirement and back into tech to start her own company focused on pursuing your best self, Grokker.

As founder and CEO of Grokker, Lorna is changing how busy people get and stay healthy by delivering premium, on-demand video wellness content and a supportive online community of experts and enthusiasts, available at any time. Loved by users in 172 countries around the world, Grokker was named to the 2017 CNBC Upstart 25 list for successful startups.

Lorna is a speaker, contributing author, and C-suite peer adviser on how to create an engaged company culture that sustains and develops high-quality talent. She was highlighted by
. She also shares her “7 Tips to Cultivate an Amazing Culture” in an industry-first webinar series.

Lorna has practiced law in both Canada and the United States, and served in-house as Assistant Legal Counsel at HP Inc. She is fluent in English and French and conversational in Italian, Hebrew, and Yiddish. Lorna is an avid yogi, mother of three with her husband, David, and an active fundraising member of various charities supporting women’s reproductive health, civil rights (LGBTQ in particular), and adolescent anxiety and depression. Her favorite Grokker videos are constantly changing, but when she’s crunched for time and looking to squeeze in a practice, Laura Burkhart’s 20-minute Vinyasa Flow is her go-to.

Speaker Questionnaire
What is the biggest thing you learned in 2020?

What do you feel are the two most important benefits or areas that need to be a top priority in 2021?

Can you share a story on an area of your healthcare program or employee benefits where you were able to create significant savings or stop costs from rising?

If you could automatically receive a 10-20% reduction in costs in three areas/programs, what would your dream list be?

What is the most innovative program you will focus on in 2021 and/or 2022?

How are you re-imagining corporate culture & well-being?

What virtual care solutions did you roll out during the pandemic? How valuable were they and why?

If you look at our 3 Moonshots - Costs, Culture, and Care; In one sentence, tell us what would be something positive for us to take from 2020 and bring into this new year?

1 Conference. 3 Moonshots.


Moonshot #1​

Reduce employer healthcare and benefits costs by 25% by 2025.​



Moonshot #2​

Reimagine engagement and well-being.



Moonshot #3

Provide 40% of healthcare services virtually and through technology by 2025.​


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