Director, University of Florida Incubation Services
UF INNOVATE | Sid Martin Biotech and The Hub
Mark Long is the Director of Incubation Services at UF INNOVATE, the commercialization arm of the University of Florida. Long has responsibility for over 140,000 square feet of business incubation. Coworking and acceleration space. As the former President of Long Performance Advisors, LLC, a global consulting company focused on accelerating efforts in incubation, technology transfer, sales and marketing, and small business formation/management and economic development, Long worked on 96+ incubation and research park projects. Long is a former member of the Board of Directors of the International Business Innovation Association and is a 2014 recipient of the InBIA President’s Award for Lifetime Achievement in Business Incubation. He has extensive experience with numerous startup companies around the globe, as a mentor, advisor, and board member. Long was also a Senior Lecturer in Entrepreneurship at the Indiana University Kelley School of Business, and a 2010/2012 winner of the IU Trustees Teaching Award.
Mark is the former President and CEO of the IU Research and Technology Corporation (IURTC), and also CEO of the IU Emerging Technologies Center (IUETC), a life sciences incubator. Long also served 2 years as President and CEO of the Midwest Proton Radiotherapy Institute, a cancer treatment facility. Mark was the former Director of Technical Operations at Washington University in St. Louis, where he was responsible for technology transfer and business development activities in biomedical sciences, including marketing inventions, promoting licensure of discoveries, evaluating patentability, and promoting University/Industry collaborations. He served as Vice-President of Sales and Marketing at Sigma Diagnostics, a medical diagnostics division of Sigma-Aldrich Corporation. Long has more than thirty years of experience in clinical diagnostics in sales, marketing, and technical services, holding additional positions at Coulter Corporation and Baxter Diagnostics. Long started his career working in hospital laboratories as a medical technologist and as an assistant to the coroner.
Long has an A.S. degree in Medical Laboratory Technology from Indian River Community College, Ft. Pierce, Florida (2007 Distinguished Alumni Award Winner); B.S. degree in Biology from Florida State Universityin Tallahassee, Florida; and an M.S. degree in Molecular Biology from Florida State University. He attended both Florida Atlantic University and Indiana University for work on his Ed.D.