Rosa Novo

Administrative Benefits Director

Miami Dade County Public Schools

Rosa Novo is the Employee Benefits Director at Miami-Dade County Public Schools, Florida, where she has been creating strategic health and wellness programs for the 4th largest School Board in the nation for 31 years. Mrs. Novo is responsible for the administration of the District’s self-insured healthcare plan which is the second largest expenditure in the District. The annual cost of offering healthcare coverage to 71,000 covered lives (37,000 employees plus dependents and 6,000 retirees plus dependents) is $360 million. Her wellness focus is to increase awareness of both benefits and personal health status while establishing and maintaining a workplace that encourages environmental and social support for a healthy lifestyle.

Speaker Questionnaire
What is the biggest thing you learned in 2020?

What do you feel are the two most important benefits or areas that need to be a top priority in 2021?

Affordable healthcare, focus on mental health, and personal well-being.

Can you share a story on an area of your healthcare program or employee benefits where you were able to create significant savings or stop costs from rising?

We have maintained healthcare costs while increasing utilization.

If you could automatically receive a 10-20% reduction in costs in three areas/programs, what would your dream list be?

In-patient services, and prescriptions (pharmacy and medical).

What is the most innovative program you will focus on in 2021 and/or 2022?

Changing behavior and educating on resilience.

How are you re-imagining corporate culture & well-being?

By including key stakeholders in the discussion, strategies, solutions, and successes.

What virtual care solutions did you roll out during the pandemic? How valuable were they and why?

Free access healthcare and behavioral virtual care.

If you look at our 3 Moonshots - Costs, Culture, and Care; In one sentence, tell us what would be something positive for us to take from 2020 and bring into this new year?

Care. This pandemic has unfortunately shed light on the importance of preventive services and overall well-being.

Past Sponsors

1 Conference. 3 Moonshots.


Moonshot #1​

Reduce employer healthcare and benefits costs by 25% by 2025.​



Moonshot #2​

Reimagine engagement and well-being.



Moonshot #3

Provide 40% of healthcare services virtually and through technology by 2025.​


No Admission Fee!

Participate from your office with a mask...or home without one!

Join us for the 13th HEALTHCARE ЯEVOLUTION®