Rudy De La Garza

CEO

SEOMarketing.com

-1Rudy De La Garza is a solutions-focused Senior Executive with more than 20 years of success across the financial services, digital marketing, public relations, IoT, SEO, and e-commerce industries. Leveraging extensive experience implementing successful e-commerce and digital marketing strategies, he is a valuable asset for companies working on social media monetization, analytics, or digital marketing issues. His broad areas of expertise include personal finance, healthcare facilities, lead generation, SEO, social media, online advertising, strategic partnerships, affiliate marketing, content strategy, and analytics.

Throughout his executive career, Mr. De La Garza has held leadership positions at companies including PRConnect Inc., SEOMarketing.com, QuinStreet, Bankrate.com, and Foreclosure.com. 2018 finds him launching a new endeavor as COO of PRConnect, where he provides content marketing and syndication fulfillment services for the public relations sector and is boosting the the press release industry by providing analytic metrics and traffic. He has also been CEO of SEOMarketing.com since 1997, a digital marketing agency he founded to provide SEO, content development and social media methodology services for medium to large companies. He also spent three years as Head of SEO and Online Media for performance marketing company QuinStreet from 2013 to 2016, where he increased traffic by 425% in 90 days. He previously spent seven years as Corporate SEO Executive for Bankrate.com, where he guided the company from a $140 million market cap to $1.8 billion market cap with 65% of its traffic from organic search. This was preceded byfour years as VP of Business Development and SEO for Foreclosure.com, where he helped the company regain market share and leverage their unique data.

Rudy holds a BBA in Marketing from Stephen F. Austin State University. He also studied international business and conversational Spanish at the Universidad Autonoma de Guadalajara. Rudy speaks on the subject of digital marketing, content strategy, SEO and persona driven people-based marketing efforts at events like

Speaker Questionnaire
What is the biggest thing you learned in 2020?

What do you feel are the two most important benefits or areas that need to be a top priority in 2021?

Can you share a story on an area of your healthcare program or employee benefits where you were able to create significant savings or stop costs from rising?

If you could automatically receive a 10-20% reduction in costs in three areas/programs, what would your dream list be?

What is the most innovative program you will focus on in 2021 and/or 2022?

How are you re-imagining corporate culture & well-being?

What virtual care solutions did you roll out during the pandemic? How valuable were they and why?

If you look at our 3 Moonshots - Costs, Culture, and Care; In one sentence, tell us what would be something positive for us to take from 2020 and bring into this new year?

1 Conference. 3 Moonshots.

Costs

Moonshot #1​

Reduce employer healthcare and benefits costs by 25% by 2025.​

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Culture

Moonshot #2​

Reimagine engagement and well-being.

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Care

Moonshot #3

Provide 40% of healthcare services virtually and through technology by 2025.​

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