Psychologist | Professor of Marketing & Behavioral Decision-Making
Psychologist Hal Hershfield studies how thinking about time transforms emotions and alters people's judgments and decisions. A professor of Marketing and Behavioral Decision Making at UCLA Anderson School of business, his research concentrates on the psychology of long-term decision-making and how time affects people's lives — especially now when Americans live longer and save less. In addition to his academic work, he has been a consultant to Prudential's "Bring Your Challenges" campaign, the Consumer Financial Protection Bureau, Merrill Lynch, the Principal Financial Group, and many others. He is set to release his first book, Your Future Self: Getting to Know the Person You Soon Will Be, in 2023. The book is based on his discoveries that have been widely noted and embraced by companies such as Fidelity, Prudential, and LinkedIn to help clients prepare for their financial futures.
As an educator who strives to create an inclusive environment in his classroom, Hershfield is masterful in engaging his audiences through pop culture and relatable, outside of specialized framework examples. With his approach, his message resonates with various industries.
One of Hershfield's most well-known discoveries suggests that when people are confronted with their "future selves," they experience an emotional sense of connection that can influence long-term financial and ethical decision-making. Armed with his research, he suggests people who can step outside of the here-and-now in a meaningful way can better see how the past, the present, and the future are connected. With this knowledge in hand, Hershfield believes he can help people make the decisions they say they want to make to become the future self they envision. From a business point of view, Hershfield's research unlocks critical insight into consumer thinking and decision-making.
Hershfield completed his Ph.D. at Stanford University, and prior to his position at UCLA Anderson, he taught at NYU Stern.
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