*Please note that mugs are limited, so start referring ASAP! All 5 colleagues must register for the conference. Cartoons and mugs will be sent to qualifying attendees after the conference.

Hal Hershfield

Psychologist | Professor of Marketing & Behavioral Decision-Making

UCLA Anderson

Psychologist Hal Hershfield studies how thinking about time transforms emotions and alters people's judgments and decisions. A professor of Marketing and Behavioral Decision Making at UCLA Anderson School of business, his research concentrates on the psychology of long-term decision-making and how time affects people's lives — especially now when Americans live longer and save less. In addition to his academic work, he has been a consultant to Prudential's "Bring Your Challenges" campaign, the Consumer Financial Protection Bureau, Merrill Lynch, the Principal Financial Group, and many others. He is set to release his first book, Your Future Self: Getting to Know the Person You Soon Will Be, in 2023. The book is based on his discoveries that have been widely noted and embraced by companies such as Fidelity, Prudential, and LinkedIn to help clients prepare for their financial futures.

As an educator who strives to create an inclusive environment in his classroom, Hershfield is masterful in engaging his audiences through pop culture and relatable, outside of specialized framework examples. With his approach, his message resonates with various industries.
One of Hershfield's most well-known discoveries suggests that when people are confronted with their "future selves," they experience an emotional sense of connection that can influence long-term financial and ethical decision-making. Armed with his research, he suggests people who can step outside of the here-and-now in a meaningful way can better see how the past, the present, and the future are connected. With this knowledge in hand, Hershfield believes he can help people make the decisions they say they want to make to become the future self they envision. From a business point of view, Hershfield's research unlocks critical insight into consumer thinking and decision-making.

Hershfield completed his Ph.D. at Stanford University, and prior to his position at UCLA Anderson, he taught at NYU Stern.

Speaker Questionnaire
What is the biggest thing you learned in 2020?

What do you feel are the two most important benefits or areas that need to be a top priority in 2021?

Can you share a story on an area of your healthcare program or employee benefits where you were able to create significant savings or stop costs from rising?

If you could automatically receive a 10-20% reduction in costs in three areas/programs, what would your dream list be?

What is the most innovative program you will focus on in 2021 and/or 2022?

How are you re-imagining corporate culture & well-being?

What virtual care solutions did you roll out during the pandemic? How valuable were they and why?

If you look at our 3 Moonshots - Costs, Culture, and Care; In one sentence, tell us what would be something positive for us to take from 2020 and bring into this new year?

What are your top priorities for employee health and well-being in 2022?

What are the most innovative programs that you will focus on in 2022 and 2023?

Looking at our three moonshots surrounding costs, culture, and care, which do you align with the most? What are you doing in this area?

If you could automatically receive a 25% reduction in costs in three areas/programs, what would your dream list be?

Is there an area where you were able to either create savings or stop costs from rising?

Are you doing anything to reimagine corporate culture and wellbeing?

If there were two physical solutions that could be turned into virtual or remote care instead, what would those be?

If you look at our 3 Moonshots - Costs, Culture, and Care; In one sentence, tell us what would be something positive for us to take from 2020 and bring into this new year?

Sessions Speaking

Healthy is Hard, Equitable Health is Harder: What it Takes for Employers to Achieve Equitable and Inclusive Wellness Outcomes

April 27, 2022
4:00 pm
4:50 pm

How do we create healthy behavior change at scale? And how do we ensure that the levers we use cut across demographics, psychographics, health risk profiles, income, and circumstance? How do we share negative health news in a way that resonates? What tools can we use to promote access that transcends individual barriers to care? This session will unpack these complex issues and provide the audience with tangible take-home insights on leveraging behavioral tools, technology, and incentives to get equitable healthcare right.

View session details


1 Conference. 3 Moonshots.

Remember the mission to reach the moon? In 1962, President JFK set forth a vision. He initiated a movement that outlived him! Even in his death, the mission was accomplished seven years after his famous speech. Now we’re on a five-year mission, and it's not about us. This is a mission for you – the individual, the stakeholder, the employer healthcare and benefits professional. Join the mission to reduce costs, reimagine culture, and reinvent care.


Moonshot #1​

Reduce employer healthcare and benefits costs by 25% by 2025.​



Moonshot #2​

Reimagine engagement and well-being.



Moonshot #3

Provide 40% of healthcare services virtually and through technology by 2025.​


No Admission Fee!

Participate from your office with a mask...or home without one!

Join us for the 13th HEALTHCARE ЯEVOLUTION®