Heidi Cottle

SVP, Cost Containment Strategies

NFP Corporate Services

Heidi serves as a leader in delivering solution-based programs to support employers by outmaneuvering uncertainty. Heidi utilizes her expertise to transform access, improve transparency in cost, apply actionable data analytics and Ai learning through digital reengineering to improve employee engagement.

Speaker Questionnaire
What is the biggest thing you learned in 2020?

Plato said, "Necessity is the mother of Invention." The challenges in 2020, have better prepared us to embrace the necessary changes in healthcare.

What do you feel are the two most important benefits or areas that need to be a top priority in 2021?

(1) Adopting benefit customization to attract and retain key talent in your organization; and (2) Actionable data - data is king, queen and the full royal court. Without actionable data, #1 is not attainable. Employers are prioritizing strategies addressing behavioral health, voluntary benefits and virtual care/telemedicine.

Can you share a story on an area of your healthcare program or employee benefits where you were able to create significant savings or stop costs from rising?

If you could automatically receive a 10-20% reduction in costs in three areas/programs, what would your dream list be?

Specialty and orphan drug spend, hospitalization costs, and musculoskeletal.

What is the most innovative program you will focus on in 2021 and/or 2022?

Impact of genomics in healthcare and aggregating/integrating point solution care.

How are you re-imagining corporate culture & well-being?

Aggregating and integrating employee benefits to improve employer and employee experience.

What virtual care solutions did you roll out during the pandemic? How valuable were they and why?

Integrated -care navigation, advanced primary care, behavioral health, musculoskeletal, coaching, COVID support. Extremely valuable to employee/dependent population.

If you look at our 3 Moonshots - Costs, Culture, and Care; In one sentence, tell us what would be something positive for us to take from 2020 and bring into this new year?

True innovators strive to balance impact - Impact to Cost, Impact to Culture, and Impact to Quality Care. The backbone of health care is primary care, COVID shed light on the need for quality primary care.

Past Sponsors

1 Conference. 3 Moonshots.


Moonshot #1​

Reduce employer healthcare and benefits costs by 25% by 2025.​



Moonshot #2​

Reimagine engagement and well-being.



Moonshot #3

Provide 40% of healthcare services virtually and through technology by 2025.​


No Admission Fee!

Participate from your office with a mask...or home without one!

Join us for the 13th HEALTHCARE ЯEVOLUTION®