*Please note that mugs are limited, so start referring ASAP! All 5 colleagues must register for the conference. Cartoons and mugs will be sent to qualifying attendees after the conference.

Tanya Little

Chief Growth Officer


Health economist Tanya Little is skilled at unlocking organizational potential and harnessing talent and technology for growth. In her role as Vitality’s Chief Growth Officer, Little is responsible for developing new lines of business, and for driving product commercialization and execution of go-to-market strategy. Additionally, she serves as an external face of the organization, speaking regularly at key market conferences and connecting with leading influencers. Previously a consultant for McKinsey & Company, Little held strategic leadership roles at Investec, an international specialist bank and asset manager, and prior to joining Vitality was Group Operations Executive at global healthcare organization Life Healthcare, where she initiated a turnaround process for a healthcare solutions business and launched a primary care business from the ground up. Little is a graduate of the University of Cape Town and has a Master of Science from the London School of Economics. Little is a wife and mother of two exuberant girls. Outside of work she spends her time outdoors, engaged in all manner of sports, and is an avid foodie.

Speaker Questionnaire
What is the biggest thing you learned in 2020?

What do you feel are the two most important benefits or areas that need to be a top priority in 2021?

Can you share a story on an area of your healthcare program or employee benefits where you were able to create significant savings or stop costs from rising?

If you could automatically receive a 10-20% reduction in costs in three areas/programs, what would your dream list be?

What is the most innovative program you will focus on in 2021 and/or 2022?

How are you re-imagining corporate culture & well-being?

What virtual care solutions did you roll out during the pandemic? How valuable were they and why?

If you look at our 3 Moonshots - Costs, Culture, and Care; In one sentence, tell us what would be something positive for us to take from 2020 and bring into this new year?

What are your top priorities for employee health and well-being in 2022?

We’re reimagining the wellbeing experience, solving for greater inclusivity and connecting members to each other throughout their wellbeing and health journeys. We’re also driving a focused health agenda, leveraging engagement, data and analytics to meaningfully reduce the cost of quality healthcare

What are the most innovative programs that you will focus on in 2022 and 2023?

We’re pairing social capabilities with the power of our inclusive ecosystem and Marketplace to cater for the diverse and changing needs of multi-generational members across the spectrum of health risk profiles and needs. We’re also strengthening the targeting and personalization embedded in our condition management journeys.

Looking at our three moonshots surrounding costs, culture, and care, which do you align with the most? What are you doing in this area?

We’re deeply invested in lowering the cost of healthcare, leveraging our strengths in engagement, data and analytics to help bend mortality curves through targeted interventions. We’re also deeply committed to creating a culture of health that engages, retains and attracts talent. Here we’re focused on strengthening inclusivity and connectedness (on a human and ecosystem level!) to reach all members, regardless of demographics and health status.

If you could automatically receive a 25% reduction in costs in three areas/programs, what would your dream list be?

Removing the barriers for at-risk individuals (and individuals with multiple co-morbidities) to get healthier. Mental health. Cancer treatment.

Is there an area where you were able to either create savings or stop costs from rising?

Yes! We’ve achieved 19% lower claims for engaged Vitality members, an 8% reduction in at-risk members, a 30% reduction in hospital admissions for engaged members, and a 40-55% reduction in disease burden (heart disease, lung disease, diabetes) through participation in the Vitality program over a 3-year timeframe.

Are you doing anything to reimagine corporate culture and wellbeing?

We’re designing inclusive programs that promote a come-as-you-are, non-judgmental safe space for a psychologically healthy workplace.

If there were two physical solutions that could be turned into virtual or remote care instead, what would those be?

Preventative screenings coupled with virtual/remote care journeys. Hospital-at-home.

If you look at our 3 Moonshots - Costs, Culture, and Care; In one sentence, tell us what would be something positive for us to take from 2020 and bring into this new year?

Sessions Speaking

Healthy is Hard, Equitable Health is Harder: What it Takes for Employers to Achieve Equitable and Inclusive Wellness Outcomes

April 27, 2022
4:00 pm
4:50 pm

How do we create healthy behavior change at scale? And how do we ensure that the levers we use cut across demographics, psychographics, health risk profiles, income, and circumstance? How do we share negative health news in a way that resonates? What tools can we use to promote access that transcends individual barriers to care? This session will unpack these complex issues and provide the audience with tangible take-home insights on leveraging behavioral tools, technology, and incentives to get equitable healthcare right.

View session details


1 Conference. 3 Moonshots.

Remember the mission to reach the moon? In 1962, President JFK set forth a vision. He initiated a movement that outlived him! Even in his death, the mission was accomplished seven years after his famous speech. Now we’re on a five-year mission, and it's not about us. This is a mission for you – the individual, the stakeholder, the employer healthcare and benefits professional. Join the mission to reduce costs, reimagine culture, and reinvent care.


Moonshot #1​

Reduce employer healthcare and benefits costs by 25% by 2025.​



Moonshot #2​

Reimagine engagement and well-being.



Moonshot #3

Provide 40% of healthcare services virtually and through technology by 2025.​


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Join us for the 13th HEALTHCARE ЯEVOLUTION®